Welcome to Nailed On Research

Full-service research to the food & drink industry

Our boutique consultancy approach allows us to become an extension of the client team and help businesses with actionable insights into their food and beverage products.

Isla Cullingworth

Director

Bespoke Trend Research

At the heart of succeeding in the food and beverage industry is pinpointing and harnessing upcoming trends. We'll provide you with an abundance of insights into the needs and desires of your audience, helping you to gain competitive advantage.

New Product Development

Managing the NPD process from idea generation and screening to product testing – we can offer an end-to-end solution or help with part of the process. We can also explore branding & packaging within this process or as an independent, stand-alone offering.

Sensory & Product Testing

We are highly experienced in organising & conducting product testing projects across the UK, whether it be new products or reformulated recipes. We'll help you to understand any areas for development, ensuring success before launch to your wider demographic.

Brand & Advertising Tracking

Brand tracking is key to monitoring a brand's equity and how it’s performing across key measures such as brand awareness, consideration & purchasing metrics. We offer a wide variety of options tailored to your company's unique needs and requirements.

Bespoke Trend
Research

At the heart of succeeding in the food and beverage industry is pinpointing and harnessing upcoming trends. We'll provide you with an abundance of insights into the needs and desires of your audience, helping you to gain competitive advantage.

New Product Development

Managing the NPD process from idea generation and screening to product testing – we can offer an end-to-end solution or help with part of the process. We can also explore branding & packaging within this process or as an independent, stand-alone offering.

Sensory &
Product Testing

We are highly experienced in organising & conducting product testing projects across the UK, whether for new or reformulated products. We'll help you to understand areas for development, ensuring success before launch to your wider demographic.

Brand & Advertising Tracking

Brand tracking is key to monitoring a brand's equity and how it’s performing across key measures such as brand awareness, consideration & purchasing metrics. We offer a wide variety of options tailored to your company's unique needs and requirements.

Request a complementary consultation.

Ready to discuss your market research needs? Get in touch with Nailed On Research today to explore our services and create a bespoke strategy.

Covering a diverse range of industries

Nailed On Research, based in Melton Mowbray has developed extensive knowledge in numerous industries providing New Product Development, Sensory and Product Testing and Brand and Advertising Tracking services.

We provide a critical development insight into the extensive food and drink sector and have fine tuned our skills over the years. Our experience and breadth of skills continue to assist our customers in identifying market trends and changes helping them to stay ahead of the competition.

Latest updates

4 Key Reasons to Choose a Boutique Market Research Consultancy

When it comes to choosing a market research provider, there are many factors to consider. Whilst the expertise and experience of the organisation is paramount, it’s also important to consider your requirements and exactly how they will be met. In this blog, we’ll explore three key advantages of working with a boutique consultancy, helping you to make an informed decision.

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How Has Covid-19 Affected Face-To-Face Market Research?

interviews has been disproportionately affected by essential government measures against coronavirus. With social distancing rules putting an immediate pause to face-to-face methodologies, market research organisations have had to adapt and innovate to provide businesses with the up-to-date insights they require.

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