Inspiration is the key ingredient to innovation
From goji berries and recipe boxes to avocados, flavoured gins, plant-based food and CBD, understanding the next ‘big thing’ in the food and beverage industry is the key to success for any company. In such a fast-changing sector, your business needs the most advanced, up-to-date information possible to create a successful product and strategy.
At Nailed On Research, we offer an innovative trend analysis service to provide you with powerful insights into emerging ingredients and shifting consumer attitudes in real-time, helping you to stay at the forefront of change. We combine market data and significant consumer opinion to create streamlined, bespoke trend reports for you – regardless of your business size or niche market.
Did you know that 80% of NPD product launches within the food and drink industry fail within the first year?
Within such a fast-changing industry, food and beverage manufacturers and developers often face a challenge with the sheer speed at which the market is changing. By not gaining a full understanding of future consumer needs, many brands are unable to capitalise on upcoming trends and position products effectively. Gaining an insight of the competitive and consumer landscape will help you to drive growth and innovation, and identify if there is truly an opportunity to succeed.
Our trend research service in a nutshell
From ideation to execution, our bespoke reports capture focus points for future innovation and deliver guidance on how to evolve product offerings to better meet consumer expectations. The reports deep dive into specific areas tailored to your product and brand needs, as well as highlighting new or emerging trends that wouldn’t be picked up from a standard, off-the-shelf report.