Brand & Advertising Tracking

Measure and increase the power of your brand with key metrics

Does your brand stand out from the crowd?

In the competitive food and drink industry, well-known, popular brands have a loyal customer base and a head start on launching any new products due to pre-existing brand perceptions. Learning what resonates with your customer base can lead to long-term growth and continued brand loyalty, as you gain a sense of where you stand amongst the competition and optimise your marketing. But how do you go about doing this?

"A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product over another."

When it comes to positioning your brand and advertising strategy for success, relying on opinions or guesswork can result in wasted marketing spend and loss of credibility and impact. At Nailed On Research, our Brand & Advertising Tracking service is here to provide you with access to evidence-based insights, helping you to make the right marketing choices that work.

How do my target audience feel about my brand? Do we meet their unique needs and motivations?
Have consumers' feelings about my brand changed over time?
Do consumer perceptions line up with how we want to be perceived?
How do consumers see us compared to other brands in our market?
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Key metrics we measure

Our tailored tracking service covers every aspect of brand performance, including key metrics such as awareness, market share, associations, personality, recall, positions and consumer loyalty. We generate convenient and actionable insights with regular updates and reporting, completely tailored to your requirements and budget.

Brand Awareness

How easily can consumers remember and recall your brand?

Brand awareness is vital within the food & drink industry, when it comes to launching new products, driving consumers' decisions to pick you over your competition, encouraging repeat purchases and increasing market sales and revenue.

Market Share

How much of the market does your brand control?

Market share is arguably one of the most key external indicators you can use to judge the effectiveness of your brand, allowing you to quantify the impact of your advertising and compare your brand against your competitors.

Brand Associations

What connections do consumers form with your brand?

Brand associations involve assessing the perceptions that consumers make about your brands - who you are, and what you stand for. We'll help you find out what consumers think of you, and whether this is in line with how you want to be perceived.

Brand Awareness

How easily can consumers remember and recall your brand?

Brand awareness is vital within the food & drink industry, when it comes to launching new products, driving consumers' decisions to pick you over your competition, encouraging repeat purchases and increasing market sales and revenue.

Brand Loyalty

How likely are your customers to continue to buy from your brand?

Brand awareness is vital within the food & drink industry, when it comes to launching new products, driving consumers' decisions to pick you over your competition, encouraging repeat purchases and increasing market sales and revenue.

Market Share

How much of the market does your brand control?

Market share is arguably one of the most key external indicators you can use to judge the effectiveness of your brand, allowing you to quantify the impact of your advertising and compare your brand against your competitors.

Advertising Awareness

Is your advertising increasing brand awareness and perception?

Whilst brand awareness covers recall and recognition of your product, tagline and logo, advertising awareness is the extent to which your intended audience is aware of your advertising campaigns within today's complex digital world.

Brand Associations

What connections do consumers form with your brand?

Brand associations involve assessing the perceptions that consumers make about your brands - who you are, and what you stand for. We'll help you find out what consumers think of you, and whether this is in line with how you want to be perceived.

Advertising Recognition

Is your advertising capturing consumer attention?

Simply reaching your target audience is not the be all and end all of advertising. Using advertisements as visual retrieval clues, we'll help you to find out whether your ads are memorable, targeted and effective for your target market.

Brand Loyalty

How likely are your customers to continue to buy from your brand?

Brand awareness is vital within the food & drink industry, when it comes to launching new products, driving consumers' decisions to pick you over your competition, encouraging repeat purchases and increasing market sales and revenue.

Advertising Awareness

Is your advertising increasing brand awareness and improving perception?

Whilst brand awareness covers recall and recognition of your product, tagline and logo, advertising awareness is the extent to which your intended audience is aware of your advertising campaigns within today's complex digital world.

Advertising Recognition

Is your advertising capturing consumer attention?

Simply reaching your target audience is not the be all and end all of advertising. Using advertisements as visual retrieval clues, we'll help you to find out whether your ads are memorable, targeted and effective for your target market.