Sensory & Product Testing

Offering market-leading testing methods to propel your product to success

Maximise your product's potential

You’ve identified your market opportunity, generated an exciting concept and created a prototype, so what’s the next step? Product testing can span from your target audience’s initial reaction to your product and preparation for use through to the consumption and post-consumption stages, gathering insightful feedback on your product and its packaging as a whole.

"Quality is never an accident, is it always the result of high intention, sincere effort, intelligent direct and skilful execution; it represents the wise choice of many alternatives."

At Nailed On Research, we’ll help you to identify and understand any areas of development of your product that may require improvement or further analysis, helping you to take a consumer-centric approach that will put you in the best position to succeed. We can offer you:

Testing throughout the product lifecycle, from new products to reformulations & benchmarking
A vast array of consumer testing and product analysis techniques across the UK
An integrated approach combining feedback from industry experts with consumer perspectives
Bespoke testing solutions to reduce risk, shorten time to market and ensure product quality
Want to find out more about our Sensory & Product Testing service?
Get in Touch

How do we do it?

Whether you’re looking to blind test your product against the competition, seeking to optimise the quality of your product or interested in gauging consumer response to packaging concepts, we’re here to help. Combining quantitative and qualitative testing techniques into a tailor-made testing solution for you, we’ll assist you in answering important questions about your products that translate directly to future revenue and customer satisfaction.

Qualitative Methods

We dive deep into the opinions, thoughts and perceptions of your products from your target consumers, providing you with rich, actionable insights and recommendations for success in the food and beverage industry.

Read more >>

Quantitative Methods

Utilising a myriad of approaches from hall tests and central location testing (CLTs) to in-house placements (IHUTs) and surveys, our bespoke quantitative research delivers powerful metrics that will drive your important product decisions.


Quantitative Methods

Utilising a myriad of approaches from hall tests and central location testing (CLTs) to in-house placements (IHUTs) and surveys, our bespoke quantitative research delivers powerful metrics that will drive your important product decisions.

Sensory Testing

We offer comprehensive sensory testing services that create a blueprint of your product's characteristics, analysing appearance, aroma, taste and texture to improve the quality and marketability of your product.


Sensory Testing

We offer comprehensive sensory testing services that create a blueprint of your product's characteristics, analysing appearance, aroma, taste and texture to improve the quality and marketability of your product.